Content Marketing Statistics and Trends 2016 – 2017

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1. Content marketing gets 28% or more of the budget.

When deciding where to divide their budget, marketing departments are sending about 28% of their overall cash into content marketing. While content marketing can reach into other areas of a marketing strategy, such as social media or blogging, that is a pretty sizeable portion of the overall budget.

Some companies are putting up to 46% of the marketing budget towards content marketing. At almost half of the overall budget, this tells us that marketers are serious about creating a message that resonates with customers and clients. Source – content marketing statistics

2. B2C marketers are allocating a higher average proportion of total marketing budget to content marketing this year, 32% vs. 25% last year. (Source)

As other marketing mediums become less effective, it seems content marketing is where many marketers turn to reach their customer base in a non-disruptive way. – Brian Honigman

3. Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). (Source)

Content marketing leaders are pacesetters.

Do you know why there are more followers than leaders in the online marketing world? One reason is that leaders quite literally lead the path, by showing others how to get stuff done.

Sadly, many of those we refer to as leaders in blogging, social media, and SEO just aren’t getting us motivated and excited anymore.

They’ve become occupied with other activities that don’t encourage them to create the kind of content that originally brought them traction, leads, sales, and revenue.

But the few digital marketing influencers who spend their time creating the right content drive more traffic and leads than they can handle because they continue developing awesome content for their own blog.

For example, the content marketing leaders at Search Engine Journal have consistently created high-quality search and marketing-related content. They’re always at the forefront. And they generate over 1,000,000 unique visitors each month. Neil patel

4. B2B marketers report sales lead quality as their #1 most important metric for measuring content marketing success; even more important than sales and conversions. (source statistics) Jayson Demers

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